Crisis Communication in a Digital World (eBook, ePUB)

Redaktion: Sheehan, Mark

• Format: ePub

Produktbeschreibung

Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 15. April 2015
• Englisch
• ISBN-13: 9781316276457
• Artikelnr.: 53005189

Inhaltsangabe

Part I. Understanding Crisis and Issues Management: 1. Theorising and
practising public relations crisis management Steve Mackey; Part II.
Industrial Disasters: 2. Outrage management or consensus communication:
what is the best way of doing risk communication? Paul Adams; 3.
Confronting the reputation risks: New Zealand's biggest food safety scare
Chris Galloway; Part III. Corporate Risks: 4. Crisis communication: when
sorry is the hardest word in elite sport Hamish McLean and Maria Hopwood;
5. Corporate responses to a racially framed incident in Malaysia: KFC
I-City flight Kiranjit Kaur; 6. Managing issues through cross-sector
collaboration: Unilever and Greenpeace Sharyn McDonald; Part IV. Social
Media and Crisis: 7. Media targets: when a spark in social media develops
into a mainstream media firestorm Kristy Hess and Lisa Waller; 8.
Harnessing the power of slacktivism: boom and bust cycle of issues
management and crisis Deirdre Quinn-Allan; 9. Social media adoption and
risk aversion: Australian not-for-profits Emma Bennett; Part V. Natural
Disasters: 10. Communicating during disasters: insights from the 2013
Bundaberg flood Amisha Mehta and Dominique A. Greer; 11. Government roles
in emergency communication response Jordi Xifra and Mark Sheehan; 12. Post
crisis: rebuilding a company, a reputation, a community Mark Sheehan and
Biagio Oppi.