Micael Dahlen

Creativity Unlimited (eBook, PDF)

Thinking Inside the Box for Business Innovation

• Format: PDF

Produktbeschreibung

Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: * Expanding the box: so that the pieces of the puzzle in it can move around more freely * Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones * Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and 'eye-openers' form part of the practical implementation of Micael Dahlén's ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 372
• Erscheinungstermin: 7. März 2010
• Englisch
• ISBN-13: 9780470722121
• Artikelnr.: 37298790

Autorenporträt

Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.

Inhaltsangabe

Acknowledgements 1 Why this book? Part I: It's About Success 2 Why
creativity? 3 Are you creative? 4 Why is creativity so important? 5 Isn't
creativity dangerous? Part II: Think Inside the Box 6 What is creativity? 7
The creative result 8 The creative process 9 The creative person 10
Thinking inside the box Part III: Expanding the Box 11 The four walls of
the box 12 The first wall: conventions and rules 13 The second wall: common
sense 14 The third wall: physiology 15 The fourth wall: consciousness 16
Correct answers Part IV: Filling the Box 17 There's no such thing as
'useless' knowledge 18 The brain is lazy 19 The power in brands 20
Associations 21 The context rules Part V: Shaking the Box 22 Preparations
for the final step 23 Shaking the box side to side 24 Shaking the box up
and down Part VI: Congratulations: You've Become Smarter 25 Are you a
creative business innovator? References Index

Rezensionen

"It's welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks." (Management Today, November 2008)

"...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles." (Independent, November 4th 2008)