Adam Harrell

Creative Direction in a Digital World (eBook, ePUB)

A Guide to Being a Modern Creative Director

• Format: ePub

Produktbeschreibung

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

• Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.



• Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.



• Develop the skills needed to communicate your ideas to a skeptical client.



• Learn how to more effectively manage your creative team.



• And most importantly craft digital experiences that get results.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 26. Juni 2017
• Englisch
• ISBN-13: 9781351380218
• Artikelnr.: 48792853

Autorenporträt

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.