Gary Hennerberg

eBook, ePUB

Crack the Customer Mind Code (eBook, ePUB)

Seven Pathways from Head to Heart to Yes!

Beschreibung

Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns, Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind'snatural progressionto "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed.

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Autor

Gary Hennerberg is a mind code marketing strategist, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world.Hennerberg has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now an in-demand consultant, creative director, and trainer, he has successfully transferred traditional offline marketing principles to online media.As he deeply thought about the characteristics of his most successful campaigns, he came to realize that aligning messaging with how the mind thinks are essential to remarkable success. Out of this analysis came his book, Crack the Customer Mind Code.With experience in cross-channel marketing, Hennerberg recommends the most effective and cost-efficient blend to generate sales. Hennerberg's experience includes direct mail, catalogs, websites, email, social media, video marketing, programmatic online ad purchasing, and pay-per-click. He blends copywriting and analysis--right brain/left brain thinking--that delivers a whole-brain approach to turnaround underperforming marketing campaigns.As a columnist for Target Marketing Magazine, Hennerberg is in demand as a consultant, speaker, trainer, and author.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 238
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• ISBN-13: 9781630476991
• Artikelnr.: 49875884