Chris Fill, Stuart Roper

Corporate Reputation, Brand and Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 360
• Erscheinungstermin: 21. Juni 2012
• Englisch
• ISBN-13: 9780273727606
• Artikelnr.: 39195476

Autorenporträt

Dr Stuart Roper is Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme.

Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation.

Inhaltsangabe

Chapter 1   The Rise of Corporate Reputation
Chapter 2   The Scope of Corporate Reputation
Chapter 3  The Significance of Corporate Culture
Chapter 4    Measuring Corporate Reputation
Chapter 5   The Branding-Reputation Dilemma
Chapter 6   The Rise of Corporate Brands
Chapter 7  Measuring Corporate Brands
Chapter 8   The Future for Brands
Chapter 9    The Dimensions of Corporate Communication
Chapter 10    Contexts for Corporate Communication
Chapter 11    Symbols, Tools and the Media
Chapter 12 Methods of Corporate Communication