Jaishri Jethwaney

Corporate Communication (eBook, PDF)

Concepts and Practice

• Format: PDF

Produktbeschreibung

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 378
• Erscheinungstermin: 13. Februar 2024
• Englisch
• ISBN-13: 9781003852025
• Artikelnr.: 69685447

Autorenporträt

Jaishri Jethwaney, currently Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India, was Professor and Head of the Department of Advertising and Public Relations at the much acclaimed Indian Institute of Mass Communication where she taught for over two decades.

Inhaltsangabe

List of tables. Preface. 1 Understanding corporate communication 2 Media
-Dynamics and Strategies 3 Corporate Reputation Management 4 Employee
communication 5 Managing Government Relations 6 Writing for the Media and
Media relations 7 Corporate communication in brand promotion 8 Corporate
social responsibility 9 Financial communication 10 Crises communication 11
Corporate communication research 12 Laws and ethics in corporate
communication. Index.