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Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
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Eda Gurel-Atay (PhD, University of Oregon) is an independent scholar conducting academic research on consumer values, materialism, sustainability, consumer well-being, and celebrity endorsements. Lynn R. Kahle is Professor at Pace University in New York and Professor Emeritus of Business at the University of Oregon. He serves on American Psychological Association Council of Representatives.
Inhaltsangabe
SECTION I Key Issues in Social and Cultural Values 1. Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers Eda Gurel-Atay and Lynn R. Kahle 2. Strategic Marketing Imperatives and Insights: Common Pitfalls and Solutions Thomas J. Reynolds SECTION II Specific Applications of Values Research and Theory 3. Self-Sufficiency & Materialism: Scale Development & Its Implications Yupin Patara and Nicha Tanskul 4. "I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual DesignKristina Haberstroh and Ulrich R. Orth 5. Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values Emre Ulusoy and Paul G. Barretta 6. Handmade: How Indie Girl Culture is Changing the Market Rachel Larsen and Lynn R. Kahle 7. Understanding the Voter Decision Trade-off Analysis as a Foundation for Developing More Predictive Polling Methodologies Thomas J. Reynolds 8. Money Attitudes and Social Values: A Research Program and Agenda Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Drew Martin 9. Social Media and Values Christopher Lee and Lynn R. Kahle SECTION III Spiritual Aspects of Values 10. Meditation and Consumption Nicha Tanskul and Yupin Patara 11. Religion: The New Individual Difference Variable and Its Relationship to Core Values Elizabeth Minton and Lynn Kahle SECTION IV Methodological Approaches 12. Mapping Human Values: Enhancing Social Marketing through Obituary Data-Mining Mark Alfano, Andrew Higgins, and Jacob Levernier 13. Apple's Religious Value: A Consumer Neuroscience Perspective Yi-Chia Wu 14. Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation Drew Martin, Nitha Palakshappa, and Arch Woodside 15. A Comparing and Contrasting of the List of Values and the Schwartz Value Scale Eda Gurel-Atay, Lynn R. Kahle, Jorge Lengler, and C. H. Kim
SECTION I Key Issues in Social and Cultural Values 1. Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers Eda Gurel-Atay and Lynn R. Kahle 2. Strategic Marketing Imperatives and Insights: Common Pitfalls and Solutions Thomas J. Reynolds SECTION II Specific Applications of Values Research and Theory 3. Self-Sufficiency & Materialism: Scale Development & Its Implications Yupin Patara and Nicha Tanskul 4. "I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual DesignKristina Haberstroh and Ulrich R. Orth 5. Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values Emre Ulusoy and Paul G. Barretta 6. Handmade: How Indie Girl Culture is Changing the Market Rachel Larsen and Lynn R. Kahle 7. Understanding the Voter Decision Trade-off Analysis as a Foundation for Developing More Predictive Polling Methodologies Thomas J. Reynolds 8. Money Attitudes and Social Values: A Research Program and Agenda Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Drew Martin 9. Social Media and Values Christopher Lee and Lynn R. Kahle SECTION III Spiritual Aspects of Values 10. Meditation and Consumption Nicha Tanskul and Yupin Patara 11. Religion: The New Individual Difference Variable and Its Relationship to Core Values Elizabeth Minton and Lynn Kahle SECTION IV Methodological Approaches 12. Mapping Human Values: Enhancing Social Marketing through Obituary Data-Mining Mark Alfano, Andrew Higgins, and Jacob Levernier 13. Apple's Religious Value: A Consumer Neuroscience Perspective Yi-Chia Wu 14. Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation Drew Martin, Nitha Palakshappa, and Arch Woodside 15. A Comparing and Contrasting of the List of Values and the Schwartz Value Scale Eda Gurel-Atay, Lynn R. Kahle, Jorge Lengler, and C. H. Kim
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