Clate Mask, Scott Martineau

Conquer the Chaos (eBook, PDF)

How to Grow a Successful Small Business Without Going Crazy

• Format: PDF

Produktbeschreibung

Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated. Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place * Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more * Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 240
• Erscheinungstermin: 14. Mai 2010
• Englisch
• ISBN-13: 9780470642290
• Artikelnr.: 38201621

Autorenporträt

CLATE MASK is the cofounder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation. SCOTT MARTINEAU is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.

Inhaltsangabe

Foreword.

Preface.

Acknowledgments.

Section I The Quest for Freedom.

1 The Entrepreneurial Revolution.

The Path to Revolution.

The Hierarchy of Freedoms.

2 Enter, Chaos.

The Infusionsoft Story.

Symptoms of Chaos.

Causes of Chaos.

3 Grow or Die.

A Mentality of Growth.

Why Entrepreneurs Choose Not to Grow.

Scenario #1: You Don't Want to Grow Your Business.

Scenario #2: You're Relying on Referrals and RepeatBusiness.

Scenario #3: You Believe You'll Just Figure It Out.

Scenario #4: You Do Everything Yourself--Manually.

Introducing--The Strategies for Conquering Chaos.

Section II Mindset Strategies: Achieving Balance.

4 Emotional Capital.

Your Emotional Capital Bank Account.

Making Deposits in Your Emotional Bank Account.

Spot-Check Your Emotional Capital.

5 Disciplined Optimism.

The Three Components of Disciplined Optimism.

Opportunities to Practice Disciplined Optimism.

Practical Ways to Cultivate Disciplined Optimism.

Disciplined Optimism and Passion.

6 Entrepreneurial Independence.

The Advice You Get.

Facing the Challenge of Independence.

The Benefits of Independence.

Section III Systems Strategies: Controlling Speed.

7 Centralize.

The Need to Centralize.

Multiple System Chaos.

The Struggle of Disjointed Systems.

The Value of the Right System.

The Process of Centralization.

8 Follow-Up.

The Most Neglected Marketing Principle.

How Lack of Follow-Up Is Creating Chaos.

Why Follow-Up Breaks Down.

The Benefits of Follow-Up.

The Science Behind Effective Follow-Up.

9 Automate.

From Manual to Automated.

What You Can and Should Automate.

A Story of Automation.

Section IV Find Your Freedom.

10 Avoiding the Backslide.

The Myth of Long, Hard Work.

Harnessing Your Unbridled Passion.

The Belief Your Business Will Fail without You.

11 The Liberated Entrepreneur.

Climbing the Hierarchy of Freedom.

Giving Up the Chaos.

Appendix: Small Business Resources.

References.

About the Authors.

Index.

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Foreword xi

Preface xv

Part 1 The Entrepreneur's Quest for Success 1

1 The Entrepreneurial Revolution 3

The Purpose of This Book 7

A Better Way of Life for Entrepreneurs 9

The Entrepreneurial Revolution Defined 10

The Loss of Security: Corporate Distrust 12

The Power Shift: The Internet Age 12

The Promise of Something Better: The Overnight Success Story 13

The COVID Effect 15

2 The Quest for Success 19

The Entrepreneur's Hierarchy of Success 21

Money 23

Time 24

Control 25

Impact 26

Freedom 27

The Real Definition of Success 28

The Stages of Small Business Growth 30

3 Chaos and the Dark Side of Entrepreneurship 39

What Is Small Business Chaos? 42

The Chaos Continues 47

You're Wearing All the Hats 47

You Don't Know How to Grow 48

You Are Growing--The Wrong Way 49

You're Drowning in Technology 49

You Lack a Clear, Central, Guiding Focus 51

The Dark Side of Entrepreneurship 52

Ego Is the Enemy 54

ADHD 55

Introducing the Six Keys to Conquer the Chaos 56

The Personal Keys: Mindset, Vision, Rhythm 57

The Business Keys: Strategy, Automation, Leadership 57

Part 2 The Personal Keys to Success 61

4 Mindset 63

Cultivating a Mindset of Success 67

Your Emotional Capital Bank Account 72

Disciplined Optimism 74

The Three Components of Disciplined Optimism 75

Entrepreneurial Independence 78

5 Vision 85

Why and How Does the Imbalance Happen? 88

The Evolution of Life Vision 90

The Five Parts of Your Life Vision 92

Guidelines for Lifetime Goals 96

Putting Together the Vision Puzzle Pieces 97

6 Rhythm 101

The Rhythm of Execution Defined 105

The Rhythmic Habits and Schedule 108

Start Small: The Three Transformative Habits 114

Goal Setting the SMART Way 115

Wrapping Up the Three Personal Keys to Success 118

Part 3 The Business Keys to Success 121

7 Strategy 123

Company Strategy 127

Customer Strategy 132

The Three Phases of the Customer Lifecycle 134

Follow- up 135

The Fundamentals of Follow- up 137

The Seven Secrets to Double or Triple Your Sales 140

Back to the Basics of Customer Lifecycle 143

8 Automation 149

What to Automate 155

From Manual to Automated 158

The Typical Lead Generation and Conversion Process 160

The Automated Lead Generation and Conversion Process 161

What Else Can You Automate? 166

New Client Follow-up 166

Reviews and Referrals 167

Repeat Business 168

Billing and Collections 168

Workflow 169

Micro Automations 170

Pro Tips on Automation 170

9 Leadership 175

Think Like a CEO 179

The Three Jobs of a CEO 180

Conscious Capitalism 182

The Enlightened Entrepreneur 183

Set the Vision 184

Build the Team 188

Build the Team: Developing the Organization 188

Build the Team: Developing the People 192

Get the Resources 196

Part 4 Putting the Keys into Practice 201

10 Changing for Good 203

The 10 Principles of Practice 206

The Ego TRAPS That Catch Entrepreneurs 212

Timidity 212

Resignation 213
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