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Conducting Classic Grounded Theory for Business and Management Students (eBook, ePUB) - Walsh, Isabelle; Holton, Judith A.; Mourmant, Mourmant
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Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.
This book is an invaluable guide to using…mehr

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Produktbeschreibung
Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.

This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

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Autorenporträt
Isabelle Walsh defended her PhD and HDR (Habilitation à Diriger des Recherches: Habilitation to supervise research) in Paris-Dauphine University (France). Beside methodological and research design issues, her research themes include Information Systems Usage, Cultural Issues and Change Management. Her research has been published in several international top tier outlets (European Journal of Information Systems, Journal of Strategic Information Systems, Organizational Research Methods , Systèmes d'Information & Management, etc.). Beyond her research achievements, she has extensive corporate and consultancy experience and is currently full Professor at SKEMA Business School in France and Head of the Project Management, Information Systems and Supply Chain department; her teaching is aligned with her research themes.