Conceptual Metaphors in Beer Advertisements (eBook, PDF) - Schmidt, Joelle
13,99 €
inkl. MwSt.
Sofort per Download lieferbar
payback
0 °P sammeln
  • Format: PDF

Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, Free University of Berlin, language: English, abstract: The following paper will look into the usage of conceptual metaphors in advertisements from the ten most popular beer brands in the UK. I will present the four predominant general metaphors in beer advertisements and their different function. Firstly, the essay outlines Lakoff and Johnson’s (1980) approach to metaphor. Hence, I will explain the Conceptual Metaphor Theory. Secondly, the method of data collection will be…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, Free University of Berlin, language: English, abstract: The following paper will look into the usage of conceptual metaphors in advertisements from the ten most popular beer brands in the UK. I will present the four predominant general metaphors in beer advertisements and their different function. Firstly, the essay outlines Lakoff and Johnson’s (1980) approach to metaphor. Hence, I will explain the Conceptual Metaphor Theory. Secondly, the method of data collection will be illustrated and I will clarify how I identified the conceptual metaphors. Subsequently, the research results will be described and interpreted. Lastly, I will summarise my results and discuss the effect these advertisements might have on society.