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Competitive Intelligence, Analysis and Strategy (eBook, PDF)
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The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge.
This book was originally published as two special issues of the Journal of Strategic Marketing.

Produktbeschreibung
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge.

This book was originally published as two special issues of the Journal of Strategic Marketing.

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