Competitive Inteligence 2.0 (eBook, PDF)

Organization, Innovation and Territory
Redaktion: Quoniam, Luc

• Format: PDF

Produktbeschreibung

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 400
• Erscheinungstermin: 4. Februar 2013
• Englisch
• ISBN-13: 9781118603505
• Artikelnr.: 38401525

Autorenporträt

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.