Competitive Business Management (eBook, ePUB)

A Global Perspective
Redaktion: Brondoni, Silvio M.

• Format: ePub

Produktbeschreibung

This book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 4. Juli 2018
• Englisch
• ISBN-13: 9780429801235
• Artikelnr.: 56838906

Autorenporträt

Silvio Mario Brondoni is Full Professor of Management at the University of Milano-Bicocca, Department of Economics, Management and Statistics, Milan, Italy.

Inhaltsangabe

Acknowledgements, Preface, Part I: Conceptual Framework 1. Competitive
business management and global competition: An introduction 2. The sharing
economy. A new strategy to compete in the global market. 3. Corporate
governance, ownership and global markets 4. Global management and "economic
patriotism". 5. Outside-in open innovation in competitive business
management 6. Hybrid innovation in global business management 7. Global
firms and cross-cultural management Part II: Managerial Issues 8.
Destructuring of marketing channels and growth of multichannelling. In
search for a new model for distribution systems. 9. Large-scale retailers,
marketing channels and competitive customer value. 10. Business coalitions
for sustainable global procurement. 11. Competitive pricing and advance
selling. 12. Brand strategies and market-driven management. 13. Global
firms and new standards of corporate social responsibility. Authors.