Competing Against Luck: The Story of Innovation and Customer Choice (eBook, ePUB)
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Many entrepreneurs are obsessed with creating perfect products and are constantly trying to improve them so that they stand out from the competition. But all important changes, as a rule, occur through trial and error: functionality is added, the appearance is modified, and then one can only hope that it will work. In fact, innovation can be much more predictable. In his new book, The Law of Successful Innovation, Harvard Business School professor and disruptive innovation theorist Clayton Christensen explains how to understand what motivates shoppers to make their choices. You'll learn how to...
Many entrepreneurs are obsessed with creating perfect products and are constantly trying to improve them so that they stand out from the competition. But all important changes, as a rule, occur through trial and error: functionality is added, the appearance is modified, and then one can only hope that it will work. In fact, innovation can be much more predictable. In his new book, The Law of Successful Innovation, Harvard Business School professor and disruptive innovation theorist Clayton Christensen explains how to understand what motivates shoppers to make their choices. You'll learn how to understand customer challenges and be able to accurately predict the success of your innovations.
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