Cold War and Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Over the past ten years our knowledge about the relationship between marketing and the Cold War has increased markedly (e.g. Amerian, 2015; Fox, 2016; Fox et al., 2005; Reid, 2002; Tadajewski, 2006a, 2009a, 2013). Nevertheless, there is a great deal of room for further research. With this in mind, the Journal of Historical Research in Marketing has sought to solicit contributions that deepen and extend our understanding of this important topic. We do not stick rigidly to the table of contents in the main. In preference, we seek to engage with each contribution as the opportunity presents itself.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 216
• Erscheinungstermin: 29. Februar 2016
• Englisch
• ISBN-13: 9781786352521
• Artikelnr.: 52969623