Graham Jones

Clickology (eBook, ePUB)

What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

• Format: ePub

Produktbeschreibung

An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Murray Press
• Erscheinungstermin: 9. Dezember 2013
• Englisch
• ISBN-13: 9781857889307
• Artikelnr.: 47762272

Autorenporträt

Graham Jones is an Internet Psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and radio talking about the internet and is frequently interviewed by journalists from around the world about the topic of online behavior.www.click.ology.biz

Rezensionen

Clickology promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of products do just that. Packed with advice and information, it's backed up by thorough citations and excellent case studies. Social Bookshelves