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City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Produktbeschreibung
City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.


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Autorenporträt
Alberto Vanolo, PhD in spatial planning, is associate professor of political and economic geography at the University of Turin, Italy. His main research interests include urban studies and cultural geography. He is associate editor of the journal Cities.