Bartow J. Elmore

Citizen Coke: The Making of Coca-Cola Capitalism (eBook, ePUB)

• Format: ePub

Produktbeschreibung

"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola systempast and present." Ted Ryan, the Coca-Cola Company

By examining the real thing ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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Produktdetails

• Verlag: W. W. Norton & Company
• Seitenzahl: 432
• Erscheinungstermin: 13. Oktober 2014
• Englisch
• ISBN-13: 9780393245936
• Artikelnr.: 59592347

Autorenporträt

Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.