Winthrop H. Smith

Catching Lightning in a Bottle (eBook, ePUB)

How Merrill Lynch Revolutionized the Financial World

• Format: ePub

Produktbeschreibung

The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008. Author Winthrop H. Smith Jr. spent twenty-eight years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch. * Learn why the industry initially scoffed at Charles Merrill's "radical" investment ideas * Discover the origin of the Principles, and how they drove operations for nearly a century * Find out why the author left a successful Wall Street career, and why it was such a smart move * Examine the culture and values that built Merrill Lynch into one of the world's most successful and respected companies Revolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider's perspective in Catching Lightning in a Bottle.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 608
• Erscheinungstermin: 20. August 2014
• Englisch
• ISBN-13: 9781118967614
• Artikelnr.: 41462491

Autorenporträt

WINTHROP H. SMITH, JR. is the son and name-sake of a founder of Merrill Lynch. He had his own illustrious twenty-eight-year career with the storied Wall Street firm, serving as an executive vice president, a member of the Executive Management Committee, and Chairman of Merrill Lynch International. Win is one of very few people to have known personally all twelve of the company's CEOs. He resigned abruptly in 2001 because he believed that the firm's culture and valued principles established by his father and Charles E. Merrill were about to change. He now owns and operates Sugarbush Resort in Warren, Vermont.

Inhaltsangabe

Author's Note 1 Prologue 5 Part One chapter one Little Doc (1885
1907) 13 chapter two The Odd Couple (1907
1915) 29 chapter three Mr. Smith Goes to Wall Street (1915
1929) 61 chapter four The Grocer (1929
1940) 101 Part Two chapter five Wall Street to Main Street (1940
1942) 137 chapter six Investigate Before You Invest (1942
1957) 171 chapter seven Good
bye, Beane
Hello, Smith (1957
1970) 227 chapter eight Bullish on America (1970
1980) 271 chapter nine Mr. Integrity (1980
1985) 337 chapter ten The Eternal Optimist (1985
1993) 355 chapter eleven Cementing the Principles (1993
1997) 415 Part Three chapter twelve It Should Have Been a Solid Legacy (1997
2001) 457 chapter thirteen The Day My Father Wept (2001) 497 chapter fourteen The Death of Mother Merrill (2002
2007) 511 chapter fifteen Catching Lightning in a Bottle (2008) 549 Epilogue 565 Index 578