Panos Mourdoukoutas

Business Strategy in a Semiglobal Economy (eBook, PDF)

• Format: PDF

Produktbeschreibung

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 26. März 2015
• Englisch
• ISBN-13: 9781317475491
• Artikelnr.: 42554830

Autorenporträt

Mourdoukoutas, Panos

Inhaltsangabe

Chapter 1 Introduction: The Rise of the Semiglobal Economy
Part 1 The Two Segments of the Semiglobal Economy
Chapter 2 The Highly Globalized Segment
Chapter 3 The Highly Localized Segment
Part 2 The Portrait of the Semiglobal Corporation
Chapter 4 Vision
Chapter 5 Competitive Strategy
Chapter 6 Coordination
Chapter 7 Communication
Chapter 8 Motivation
Chapter 9 The Future of the Semiglobal Corporation