Jim Muehlhausen

Business Models For Dummies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. * Shows you how to define the purpose of a business and its profitability to customers * Serves as a thorough guide to business modeling techniques * Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 384
• Erscheinungstermin: 21. Mai 2013
• Englisch
• ISBN-13: 9781118612675
• Artikelnr.: 38484828

Autorenporträt

Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications.

Inhaltsangabe

Introduction 1 Part I: Getting Started with Business Models 9 Chapter 1:
What Is a Business Model and Why Does It Matter? 11 Chapter 2: Business
Models Defined 19 Chapter 3: Business Models Come in Many Different Forms
35 Chapter 4: Your Business Success Depends Upon Your Business Model 41
Part II: Creating a Winning Business Model 51 Chapter 5: Using Tools to
Design Your Business Model 53 Chapter 6: Finding the Most Attractive
Markets to Create a Powerful Offering 65 Chapter 7: Completing Your
Offering with a Unique Value Proposition 83 Chapter 8: Making Money with
Your Business Model 99 Chapter 9: Monetization through Sales Performance
129 Chapter 10: Making Your Business Model Last 135 Chapter 11: Sustaining
Your Business Model: Innovating and Avoiding Pitfalls 149 Chapter 12:
Cashing In 157 Chapter 13: Analyzing Your Business Model 171 Part III:
Dealing with Change 185 Chapter 14: Knowing that All Business Models Erode
187 Chapter 15: Looking for Signs that Your Business Model Is Weakening 195
Chapter 16: Detecting Hidden Problems and Adapting before It's Too Late 207
Part IV: Business Model Innovation 219 Chapter 17: Figuring Out Where to
Begin the Innovation Process 221 Chapter 18: Starting the Innovation
Process 233 Chapter 19: Using Disruptive Innovation 243 Chapter 20:
Crowdsourcing as Advanced Business Model Innovation 255 Chapter 21:
Utilizing Virtualized Sales Processes 269 Chapter 22: Profi ting from the
Dynamics of Insurance 285 Part V: The Part of Tens 299 Chapter 23: Ten
Terrifi c Business Models 301 Chapter 24: Ten Signs You May Have an Issue
with Your Business Model 319 Chapter 25: Applying Ten Sources of Business
Model Innovation 329 Chapter 26: Ten Things a Venture Capitalist Never
Wants to Hear About Your Business 339 Index 347