Chase Barlow

Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics (eBook, ePUB)

• Format: ePub

Produktbeschreibung

If you want to discover how to create a strong and positive perception about your business or cause, then keep reading…

In a market dominated by conglomerates, competition between small businesses is at its peak. How do show your customers that you're unique and you'll provide value to them? How do you own your competitive market and stand out from everyone else? Branding is a way for a business to make it to the top, improve its operations, and make your product or service contagious. Your business should make enough of an impact to catch-on and stay in people's minds, even after they've walked away.

It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Grabbing people's attention and then ensuring your customer's satisfaction isn't an easy feat. Fortunately for you, this book is designed to set the record straight for branding. This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding. In this book, you'll:

- Learn how to start a branding campaign from A to Z

- Find out how to avoid the most common branding pitfalls

- Take a peek at the branding secrets of the most successful brands

- Discover how to determine the type of branding that's most suitable for almost any business

- Find new ways that allow you to integrate more than one branding method in a campaign

- Discover where exactly the problem is in your branding campaign

- Learn how to best go head-to-head with competitors when it comes to a brand war

In just the first few chapters, this book is committed to setting the stone for building a brand identity. What's your brand's story? What is its purpose? How are you going to be the go-to company that caters to the wants and needs of your customers?

To help you find this out, the book answers some pertinent questions, like:

- What is branding? Is visual branding, with designing your logo and look, the most important part? Are there laws of marketing that everyone follows? How does social media marketing fit into all of this?

- What are the benefits of branding? If you've doubted the impact of distinguishing yourself from your rivals, this part solidifies the importance of it - from bridging the brand gap, to generating leads, creating loyal customers, establishing trust, and the immutable, unchanging features of marketing.

- How do you find your target audience? This book looks at one of the most important parts of marketing and helps you narrow your audience so that you can create definitive, data and result driven campaigns that appeal directly to your audience.

It's a simple, step-by-step guide on how to build a successful small business. It was made for people who need the foundation to get started and the motivation to keep going, especially after a year like 2020, where mastery of your craft or company is the only way to achieve measurable success.

Whether you have two customers, 22 customers, or 2000 customers, this book will prove its value as you slowly incorporate the branding techniques covered here. Expect to learn all the things there is to learn about branding, from why its ancient roots provide value to the current sophisticated techniques, to how to have your customers love you, even if you charge more. So if you want to master your own storybrand, it's all on the table for you. Simply scroll up and click the "add to cart" button!

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Produktdetails

• Verlag: Chase Barlow
• Erscheinungstermin: 9. März 2021
• Englisch
• ISBN-13: 9781393737162
• Artikelnr.: 61302712