Steve Earl, Stephen Waddington

Brand Vandals (eBook, ePUB)

Reputation Wreckers and How to Build Better Defences

• Format: ePub

Produktbeschreibung

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.

The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage.
For the organization, engagement isn't an option - it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before.
Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation.
Is your organisation ready for the brand vandals?

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 288
• Erscheinungstermin: 31. Oktober 2013
• Englisch
• ISBN-13: 9781472905215
• Artikelnr.: 39949266

Autorenporträt

Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.

Inhaltsangabe

About the authors Introduction Section 1
The Rise of Brand Vandals Stephen Waddington Chapter 1
It cuts both ways Chapter 2
From anarchy to terror Chapter 3
How bad could it get? Chapter 4
Pigs and lipstick Chapter 5
The climate of risk Chapter 6
Understanding the enemy Section 2
Tackling Brand Vandals Steve Earl Chapter 7
Developing an early
warning system Chapter 8
Getting on the front foot Chapter 9
Bullets to brownie points Chapter 10
Fit
for
purpose communications Chapter 11
Raising the army Chapter 12
Battle
ready in 90 days Index