Corinna Norrick-Ruhl

Book Clubs and Book Commerce (eBook, PDF)

• Format: PDF

Produktbeschreibung

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 13. Februar 2020
• Englisch
• ISBN-13: 9781108573108
• Artikelnr.: 66178230

Inhaltsangabe

1. Introduction
2. Book clubs: definition and basic structure
3. Books for the masses: book clubs in the twentieth century
4. Chances and challenges for book clubs today
5. Conclusions and outlook.