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Most Americans have no clue how quickly our internal supplies are crumbling. Tobin Smith will give you the facts and forecasts on growth in the "green investing front" and let you see for yourself just how large this opportunity is - right now and for years to come. This is the fastest growing sector - 13-fold over the next decade! Clean UP will show you how to make a small fortune now from "bridge green technologies," closing the gap between traditional and alternative fuels. Smith will also introduce you to a number of segments of the green investing world--taking you inside these agents of…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 208
- Erscheinungstermin: 18. November 2008
- Englisch
- ISBN-13: 9780470430217
- Artikelnr.: 37292133
- Verlag: John Wiley & Sons
- Seitenzahl: 208
- Erscheinungstermin: 18. November 2008
- Englisch
- ISBN-13: 9780470430217
- Artikelnr.: 37292133
Drives the Green Wave? An Oily Proposition. We Want Our NRG! A Cleaner
Future. Green Is Getting Cost Competitive. Mo' Money, Mo' Growth. The
Greening of the Consumer. Building a Green Portfolio. Environment
Protection Becomes Big Bucks. The Goal of This Book. Chapter 1: Catalyzing
into Green: Why, and Why Now? Rising Global Energy Demand. The Chindia
Syndrome. Where Does That Energy Come From? Energy Security: The New Cold
War. Carbon Concerns. Chapter 2: Mandating Growth: Creating Greener
Pastures. Green Public Policy. Mo' Money, Mo' Growth. The Green Capital
Boom. The VC View. Making Real Money. Chapter 3: Waving The Green Flag:
Clean Transportation. Driving Along in My Automobile. A Green Way Forward.
The Hybrid Theory. Plug In and Fire Up the Engine. EV All the Way. How Do
We Make Money? The Bleeding Edge. Words of Caution. Chapter 4: I Wanna Soak
up the Sun!: Harnessing the Profit Power of Solar. Sand and Sun, Not Just
a Vacation Mantra. Costs and Incentives: Creating Sunny Choices. Let the
Sunshine In. The Changewave Thesis. Solar Superstars. A Solar Epilogue.
Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing
with the Ancient Mariner. You're Going to Drive Me to Drinking. If You
Build It, They Will Drink. A Tall Drink of Green Water. The Alliance Dips
Its Toe into the Water. Splashing Around in the Water Investment Pool.
Toweling Offâ?"and on to the Power Grid. Chapter 6: Avoiding "Grid" Lock:
The Powers that Be Are Going Smart. A Vision for the Modern Grid. Seven
Valuable Virtues of the Modern Grid. Meters for the New Millennium. The
Smart Meter Players. Adopting the Information Solution. Chapter 7:
Eco-Efficient IT: The Nerds Are Turning Green. What Is Virtualization?
Saving Kilowatts Equals Saving Money. Virtually the Best. Eco-Efficient IT
is the Future. Chapter Eight: Green Plastics: Cleaning Up Society's Legacy.
The Rise of Green Plastics. The Why and Who of Green Plastics. A Question
of Cost and Market Adoption. Just a Drop in the Bio Bucket. Chapter 9: Fill
'Er Up with Biofuels: Growing Your Own Octane. Ethanol: The Good, the Bad
and the Ugly. Cellulosic Ethanol. Blame It on Rio. Mandates, Tax Credits,
and Tariffs. Investing in Team Ethanol. Bye-Bye Biologics. Chapter 10: Fuel
Cells and Advanced Batteries: The Rise of Pink Bunny Power. Fuel Cells:
Hydrogen Anyone? Fuel Cell Types and Applications. Big Costs, Big Benefits.
Powering Your Portfolio with Fuel Cells. Advanced Batteries. Chapter 11:
Wind Power: Harnessing Nature's Breath. Blowin' Up the Energy Charts. The
Good and the Bad of Blowin' in the Wind. Turbines at a Glance. The Breezy
Dynamics of Growth. Subsidies and Supply Shortages. Investing in Windy
Conditions. Blowing on to Chapter 12. Chapter 12: The New, Old Green Tech:
Cleaning Up Coal's Act. The Coal, Hard Facts. Movin' On Up from Low Grade
to High Grade. Scrubbing Coal's Image. The Great Carbon Roundup. A Deeper
Shade of Green. Chapter 13: Living La Vida Verde: Green Buildings,
Lighting, Natural Foods, and Lifestyles. The Green We Inhabit. By the
Dawn's Early Green Light. LED Lighting Leads the Way. Green Movement Market
Opportunities. Toward the End of a Green Journey. Chapter 14: Building a
Green Portfolio: A Green Call to Arms. CAUTION: Green Portfolio
Construction Ahead. The World is Not Flatâ?"It's Voracious. Appendix A:
Master List of Green Companies. Appendix B: Green Investing Resources.
References. Index.
Drives the Green Wave? An Oily Proposition. We Want Our NRG! A Cleaner
Future. Green Is Getting Cost Competitive. Mo' Money, Mo' Growth. The
Greening of the Consumer. Building a Green Portfolio. Environment
Protection Becomes Big Bucks. The Goal of This Book. Chapter 1: Catalyzing
into Green: Why, and Why Now? Rising Global Energy Demand. The Chindia
Syndrome. Where Does That Energy Come From? Energy Security: The New Cold
War. Carbon Concerns. Chapter 2: Mandating Growth: Creating Greener
Pastures. Green Public Policy. Mo' Money, Mo' Growth. The Green Capital
Boom. The VC View. Making Real Money. Chapter 3: Waving The Green Flag:
Clean Transportation. Driving Along in My Automobile. A Green Way Forward.
The Hybrid Theory. Plug In and Fire Up the Engine. EV All the Way. How Do
We Make Money? The Bleeding Edge. Words of Caution. Chapter 4: I Wanna Soak
up the Sun!: Harnessing the Profit Power of Solar. Sand and Sun, Not Just
a Vacation Mantra. Costs and Incentives: Creating Sunny Choices. Let the
Sunshine In. The Changewave Thesis. Solar Superstars. A Solar Epilogue.
Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing
with the Ancient Mariner. You're Going to Drive Me to Drinking. If You
Build It, They Will Drink. A Tall Drink of Green Water. The Alliance Dips
Its Toe into the Water. Splashing Around in the Water Investment Pool.
Toweling Offâ?"and on to the Power Grid. Chapter 6: Avoiding "Grid" Lock:
The Powers that Be Are Going Smart. A Vision for the Modern Grid. Seven
Valuable Virtues of the Modern Grid. Meters for the New Millennium. The
Smart Meter Players. Adopting the Information Solution. Chapter 7:
Eco-Efficient IT: The Nerds Are Turning Green. What Is Virtualization?
Saving Kilowatts Equals Saving Money. Virtually the Best. Eco-Efficient IT
is the Future. Chapter Eight: Green Plastics: Cleaning Up Society's Legacy.
The Rise of Green Plastics. The Why and Who of Green Plastics. A Question
of Cost and Market Adoption. Just a Drop in the Bio Bucket. Chapter 9: Fill
'Er Up with Biofuels: Growing Your Own Octane. Ethanol: The Good, the Bad
and the Ugly. Cellulosic Ethanol. Blame It on Rio. Mandates, Tax Credits,
and Tariffs. Investing in Team Ethanol. Bye-Bye Biologics. Chapter 10: Fuel
Cells and Advanced Batteries: The Rise of Pink Bunny Power. Fuel Cells:
Hydrogen Anyone? Fuel Cell Types and Applications. Big Costs, Big Benefits.
Powering Your Portfolio with Fuel Cells. Advanced Batteries. Chapter 11:
Wind Power: Harnessing Nature's Breath. Blowin' Up the Energy Charts. The
Good and the Bad of Blowin' in the Wind. Turbines at a Glance. The Breezy
Dynamics of Growth. Subsidies and Supply Shortages. Investing in Windy
Conditions. Blowing on to Chapter 12. Chapter 12: The New, Old Green Tech:
Cleaning Up Coal's Act. The Coal, Hard Facts. Movin' On Up from Low Grade
to High Grade. Scrubbing Coal's Image. The Great Carbon Roundup. A Deeper
Shade of Green. Chapter 13: Living La Vida Verde: Green Buildings,
Lighting, Natural Foods, and Lifestyles. The Green We Inhabit. By the
Dawn's Early Green Light. LED Lighting Leads the Way. Green Movement Market
Opportunities. Toward the End of a Green Journey. Chapter 14: Building a
Green Portfolio: A Green Call to Arms. CAUTION: Green Portfolio
Construction Ahead. The World is Not Flatâ?"It's Voracious. Appendix A:
Master List of Green Companies. Appendix B: Green Investing Resources.
References. Index.