Michael Hallsworth, Elspeth Kirkman

Behavioral Insights (eBook, ePUB)

• Format: ePub

Produktbeschreibung

An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

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Produktdetails

• Verlag: MIT Press
• Seitenzahl: 256
• Erscheinungstermin: 1. September 2020
• Englisch
• ISBN-13: 9780262360142
• Artikelnr.: 58671676

Autorenporträt

Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London. Elspeth Kirkman is Senior Director for Social Policy in BIT's London office.

Inhaltsangabe

Series Foreword vii
Preface ix
Acknowledgments xiii
1 Introducing Behavioral Insights 1
2 The History and Thought behind Behavioral
Insights 25
3 Examples of Behavioral Insights in Practice 71
4 Applying Behavioral Insights 81
5 Criticisms, Considerations, and Limitations 123
6 The Future of Behavioral Insights 167
Glossary 197
Notes 203
Further Reading 219
Index 221

Rezensionen

"A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you're interested in behavioral science, and in how to improve the world."

Cass R. Sunstein, Robert Walmsley University Professor, and coauthor of Nudge

"A pragmatic and engaging overview." LSE Review of Books