Fred Noe, Jim Kokoris

Beam, Straight Up (eBook, ePUB)

The Bold Story of the First Family of Bourbon

• Format: ePub

Produktbeschreibung

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. * Includes details of Fred Noe's life on the road, spreading the bourbon gospel * Describes Fred's journey to becoming the face of one of America's most iconic brands * Shares a simple primer on how bourbon is made * Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 27. August 2012
• Englisch
• ISBN-13: 9781118438152
• Artikelnr.: 37348143

Autorenporträt

FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam. JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The Pursuit of Other Interests.

Inhaltsangabe

Prologue ix Foreword Kid Rock xi Chapter 1 A Little History 1 Chapter 2 A
Kentucky Boyhood 23 Chapter 3 Booker: Yes, Sir. 49 Chapter 4 College Man 71
Chapter 5 Starting Out 87 Chapter 6 The Making of a Bourbon Ambassador 101
Chapter 7 Road Warrior 115 Chapter 8 The World Isn't As Big As I Thought
129 Chapter 9 Bourbon and Change 143 Chapter 10 The Beam Way: How to Build
a Company That Lasts 155 Chapter 11 Home 169 Appendix 177 Cocktails 177
Hangover Cure 182 Cooking with Bourbon 182 Acknowledgments 193 Index 195