Base of the Pyramid Markets in Asia (eBook, PDF)

Innovation and Challenges to Sustainability
Redaktion: Arnold, Marlen Gabriele; Rueda, Ximena; Muthuri, Judy N.; Gold, Stefan

• Format: PDF

Produktbeschreibung

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 150
• Erscheinungstermin: 13. Februar 2020
• Englisch
• ISBN-13: 9780429754159
• Artikelnr.: 58651279

Autorenporträt

Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany. Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany. Judy N. Muthuri is an Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education work. Ximena Rueda is an Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

Inhaltsangabe

A. BOP markets 1 Insights into Asian Base of the Pyramid Contexts -
Interviews with BOP Experts 2 Benefits of Cross-border Collaboration at
Base of the Pyramid Markets for Innovation Improvement B. Drivers and
barriers of BOP markets 3 Institutional Voids and Strategic Responses by
Multinational Corporations in Base of the Pyramid Markets in Asia C. Roles,
cooperation, and structure in BOP markets 4 Business-NGO Collaborations in
Turkey: The Bottom-of-the-Pyramid Paradigm D. Design, integration,
innovation, and change of BOP markets 5 Systemic Constraints to Financial
Inclusion in Bangladesh and Recommended Solutions 6 Contribution and
Efficiency of Social Businesses in Poverty Reduction in Iran