J. Dickenson

Australian Women in Advertising in the Twentieth Century (eBook, PDF)

• Format: PDF

Produktbeschreibung

Produktdetails

• Verlag: Palgrave Macmillan UK
• Erscheinungstermin: 29. April 2016
• Englisch
• ISBN-13: 9781137514349
• Artikelnr.: 45972573

Autorenporträt

Inhaltsangabe

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Introduction
1. Advertising: A Suitable Career?
2. Educating Shoppers in the 1920s
3. Elma Kelly's Empire: An Australian in Asia
4. Looking Out To The World
5. The Girls Who Made It
6. Advertising and Beyond
7. Women Experts and Consumer Culture
8. Selling Fashion after World War Two
9. Bold Invaders: The Impact of the Women's Movement
Conclusion

Rezensionen

"Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt." (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)