Jim F. Kukral

Attention! This Book Will Make You Money (eBook, PDF)

How to Use Attention-Getting Online Marketing to Increase Your Revenue

• Format: PDF

Produktbeschreibung

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including * The tools, techniques and tricks to get attention online and turn that attention into profit * The theory behind the importance of making your mark on the Internet * How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 20. Juli 2010
• Englisch
• ISBN-13: 9780470880661
• Artikelnr.: 37299882

Autorenporträt

Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.

Inhaltsangabe

Thank You. Get My Attention! Part I. 1 Attention Marketing. 2 No More
Apologizing. 3 Don't You Want to Be "That Guy!"? 4 How Do I Become "That
Guy"? 5 Can My Business Be "That Guy!"? 6 From Idea to Success In Eight
Hours. 7 Press Releases Don't Get Press Anymore. 8 Help Me Help You. 9 Mark
Cuban Hates Me. 10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!
11 One Video Got My Message Through. 12 The Million-Dollar Question! 13 26
Ways to Generate Killer Ideas. 14 Three Truths to Coming up with Great
Ideas. 15 Do Think Outside of the Box and What Can Happen When You Do. 16
Do You Market Outrageously? 17 You Can't Do It? That's the Wrong Way to
Think! 18 What's Your Hook? 19 A Few More Things about Good Brand Names . .
. . 20 Determination, Diligence, and Discipline. 21 Marketing and Sales
101. 22 It's All about Pain. 23 The Universal Truths of Selling on the Web.
Part II. 24 Making Money on the Web. 25 Do People Really Make Millions
Online? 26 So How Do People Make Money Online? 27 What's Your $$$ Number?
28 Membership Sites & Recurring Revenue, Oh My! 29 CD or DVD Continuity
Programs. 30 Boot Camps and Training Sessions. 31 Group Coaching. 32
Keeping Subscribers. 33 Reusing Content. 34 Bonuses Rule! 35 A Regular Guy
Becomes the King of Continuity. 36 The Tools. 37 Got a Brand in Mind Yet?
38 Affiliate Marketing. 39 Social Media. 40 Can I Use Social Media to Make
Money? 41 Need a Job, Try Facebook. 42 More Power to the People (on
Facebook). 43 Attention! Videos Can Make Money. 44 Getting into the Online
Video Game. 45 Let's Get Viral! 46 Walking the Walk. 47 How to Distribute
Web Videos. Part III. 48 That Question Mark Guy. 49 Speaking of Questions .
. . . 50 Farting Sounds Make Us Laugh, But Is Anyone Buying? 51 Mmm, Mmm,
Good! 52 Is All Attention Good? 53 Image Counts. 54 Do You Have a Voice? 55
Crazy 1/4 Success Question. 56 Why Do Some People Get Attention Yet Can't
Monetize It? 57 The Web Is Full of Copycats' 58 Customer Evangelists Rule.
59 Luxury versus Need. 60 Getting Attention the Old-Fashioned Way. 61 Power
to the People. 62 One "Hell" of an Attention-Getter. 63 Astonish Me! 64
Does Making S#% Up to Get Attention Work? 65 The Best Job in the World. 66
Porn and Pancakes at Church. 67 The Worst Is Sometimes Better Than the
Best. 68 Five Cents Is More Memorable Than Free. 69 Sometimes It's the
Little Ideas That Work Best. 70 Stalker or Author? Who Cares? It Worked! 71
An Idea Turned into Millions! Conclusion This Book was Written for You. But
Wait . . . There's More! Index.