Attention is the New Currency (eBook, ePUB)
The Ultimate Guide to Standing Out and Getting Paid on Social Media
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A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phonesincluding 2.5 hours scrolling social mediait is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-...
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phonesincluding 2.5 hours scrolling social mediait is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisaveteran creators with billions of views and past brand deals with Disney, Marvel, and Amazonshare candid advice to help you:
- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
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