Larry Oakner

And Now a Few Laughs from Our Sponsor (eBook, PDF)

The Best of Fifty Years of Radio Commercials

• Format: PDF

Produktbeschreibung

Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 212
• Erscheinungstermin: 10. Oktober 2002
• Englisch
• ISBN-13: 9780471263296
• Artikelnr.: 47609484

Autorenporträt

LARRY OAKNER, a thirty-year advertising veteran, has created radio, print, and television ads for hundreds of clients at agencies on the East and West Coast. He is also an Adjunct Professor in the Advertising and Communications department of the State University of New York @ Fashion Institute of Technology in New York City.