Adam Alter

Anatomy of a Breakthrough (eBook, ePUB)

How to get unstuck and unlock your potential

• Format: ePub

Produktbeschreibung

'This book is phenomenal' - Steven Bartlett on Diary of a CEO
'Brilliant. I loved it' - Malcolm Gladwell
'Important, entertaining, practical, and timely' - Arianna Huffington

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

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Produktdetails

• Verlag: Bonnier Books UK
• Seitenzahl: 304
• Erscheinungstermin: 18. Mai 2023
• Englisch
• ISBN-13: 9781788706193
• Artikelnr.: 70244986

Autorenporträt

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020, he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.