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Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, Cologne Business School Köln, language: English, abstract: The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized range of products. Obi and the other DIY store companies are resisting the "Amazonisation" and trying to keep up. Therefore alternative concepts are needed, which should be the result of this paper.
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