Tony Feldman

An Introduction to Digital Media (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Tony Feldman, in In Introduction to Digital Media lays the groundwork for clear understanding of the changing technology embedded in our daily lives. Feldman, with over fifteen years direct involvement in marketing and analyzing digital media technology, offers a lucid account of the evolution and application of digital media. He considers "off-line" media, such as CD-ROMs, along with transmitted media, such as digital broadcasting and online services. Emphasizing multimedia services and products, he explores the phenomenal growth of CD-based information and entertainment, with a special concentration on the Internet.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 2. September 2003
• Englisch
• ISBN-13: 9781134734962
• Artikelnr.: 49376133

Autorenporträt

Tony Feldman, one of Europe's leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.

Inhaltsangabe

1 WHAT DIGITAL REVOLUTION? Analogue and digital information, Speaking the
language of computers, Commercialising electronic media What is
interactivity? Designing and implementing interactivity, Capturing hearts
and minds Do we need interactivity? 2 MULTIMEDIA 3 THE COMPACT DISC ARRIVES
4 MYTH AND REALITY ON THE SUPERHIGHWAY 5 ONLINE NETWORKS 6 WEB COMMERCE 7
WHAT DOES IT ALL MEAN?