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Selling a business is like going on a dating website and trying to choose the right partner. If you're gorgeous, intelligent, and financially secure, it shouldn't take any time at all-but if you're overweight, unattractive, and broke-it might take a while. Christina Lazuric Woscoff advises clients to stay real about the business they're selling and disregard emotions about what they "feel" it's worth. Buyers, she says, don't care about the late nights you toiled on the business. They care about desirability and cash flow. In this broker's perspective, she highlights how to: . pick the right time to exit your business; . understand the market conditions in your area; . choose knowledgeable advisers to help you navigate the process; and . consider alternatives, including selling to a strategic buyer. Take the necessary steps to get the best possible terms for what is probably your most valuable asset with An Insider's Guide on How to Sell Your Business.
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