Mira Wilkins

American Business Abroad (eBook, PDF)

Ford on Six Continents

• Format: PDF

Produktbeschreibung

American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 20. Juni 2011
• Englisch
• ISBN-13: 9781139066242
• Artikelnr.: 38276202

Autorenporträt

Mira Wilkins is Professor of Economics at Florida International University. She has also taught at Columbia University, Union College and Smith College. She is the author of many books and articles, including The History of Foreign Investment in the United States, 1914¿1945 (2005), which was a Choice magazine Outstanding Academic Title and the co-winner of the Hagley Book Prize for the Best Book in Business History. Her latest book (co-authored with William J. Hausman and Peter Hertner) is Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, 1878¿2007 (Cambridge University Press, 2008).

Inhaltsangabe

Introduction
1. First venture
2. Probing for markets
3. Model T: triumph and fable
4. The alchemy of war
5. Steps in expansion
6. The sun never sets
7. Prosperity and frustration
8. The missionary spirit
9. The best-laid plans
10. Marriage of convenience
11. Time of desperation
12. A world disturbed
13. Extreme of nationalism
14. The British empire
15. On both sides of World War II
16. The crippled phoenix
17. The new company
18. Manufacturing for world markets: from Dagenham to Geelong
19. New times, new faces, new policies
Appendices.