All U Love Is Need (eBook, ePUB)
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They're selling. They're selling all the time. They're selling all over. Social media, billboards, newspapers, banners, the radio, podcasts, the metaverse. Ads are everywhere: as long as you're awake, you're watching them, listening to them, clicking on them. But today there is a new realm that will soon touch us all, users and advertising professionals alike, one that nobody had ever dared to enter before: sleep. No longer a time, but a space in which users are engaged, if not overwhelmed, turning the only pause from consumption into a commercial break. A plan that has gone far beyond theory ...
They're selling. They're selling all the time. They're selling all over. Social media, billboards, newspapers, banners, the radio, podcasts, the metaverse. Ads are everywhere: as long as you're awake, you're watching them, listening to them, clicking on them. But today there is a new realm that will soon touch us all, users and advertising professionals alike, one that nobody had ever dared to enter before: sleep. No longer a time, but a space in which users are engaged, if not overwhelmed, turning the only pause from consumption into a commercial break. A plan that has gone far beyond theory and is well advanced, with the technology and first communication campaigns already in place. All U Love Is Need fits into this context: a novel set in an advertising agency involved in the launch of a new product designed to free the workers' daytime simply by making them work while they sleep. Between satire, comedy and drama, what started as a novel turns out to be much closer to reality than you might think. And you will lose your sleep over it.
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