David Jarach

Airport Marketing (eBook, ePUB)

Strategies to Cope with the New Millennium Environment

• Format: ePub

Produktbeschreibung

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. This book is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351959650
• Artikelnr.: 47956545

Autorenporträt

David Jarach is Professor of Service Management and Marketing at Bocconi University, and Professor of Air Transport Marketing at SDA Bocconi Graduate School of Business, both in Milan, Italy, where he also teaches MA and MBA courses on marketing issues. He is also Visiting Professor at Toulouse Business School, Aerospace MBA, France. He has published two books, 15 academic articles (two of which recently appeared on the Journal of Air Transport Management) and he is a regular contributor to the main Italian newspapers on air transport issues. He is advisor to many Italian aviation entities and a member of the Executive Committee of the Air Transport Research Society (ATRS).

Inhaltsangabe

Contents: The airport enterprise: role and scope of activity
The air transport value chain
The aviation-related SBU: the airport enterprise's technical core business
New marketing-driven paradigms for the airport enterprise's aviation-related business
The development of the non-aviation related value proposition
Achieving sustainable growth for the 'Commercial Airport' concept: the role of loyalty schemes
How to construct an airport marketing plan
September 11 Attacks
The Airport industry: an international picture
Afterword, Jean Cyrill Spinetta
Bibliography
Index.