Barrie Gunter, Caroline Oates, Mark Blades

Advertising to Children on TV (eBook, ePUB)

Content, Impact, and Regulation

• Format: ePub

Produktbeschreibung

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 22. September 2004
• Englisch
• ISBN-13: 9781135626303
• Artikelnr.: 38258699

Autorenporträt

Barrie Gunter, Caroline Oates, Mark Blades

Inhaltsangabe

Contents: Preface. The Issues About Television Advertising to Children. The
Nature of Advertising to Children. Children's Early Understanding of
Television Advertisements. Advanced Understanding of Advertising.
Theoretical Approaches to Studying Children's Understanding of
Advertisements. Advertising Impact: Knowledge, Attitudes, and Values.
Advertising Influence: Choice and Consumption. The Incidental Influence of
Advertising. Advertising Regulation and Research. Concluding Comments.