Dennis Caton

Advertising Explained (RLE Advertising) (eBook, PDF)

• Format: PDF

Produktbeschreibung

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 120
• Erscheinungstermin: 2. Mai 2013
• Englisch
• ISBN-13: 9781136664267
• Artikelnr.: 39294880

Autorenporträt

Dennis Caton

Inhaltsangabe

1. Words of warning 2. Why advertise? 3. The media: the press
outdoor publicity
film advertising
radio advertising
point of sale publicity
direct mail 4. The mechanics of advertising: paper and printing
mechanical production
colour work
adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy
advertising tactics 7. Overseas advertising 8. Now you know.