Iain Macrury

Advertising (eBook, PDF)

• Format: PDF

Produktbeschreibung

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 19. Dezember 2008
• Englisch
• ISBN-13: 9781134530502
• Artikelnr.: 43074337

Autorenporträt

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

Inhaltsangabe

Introduction 1. Advertising and Common Sense 2. Advertising Agencies:
Mediation and the Creative Process 3. Advertising: Marketing, Media and
Communication 4. Analysing and historicising advertising 5. Advertising and
Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms
and Intimacies 8. Advertising: Audiences and Psychologies Bibliography

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Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography