Leslie Gill

Advertising and Psychology (RLE Advertising) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 2. Mai 2013
• Englisch
• ISBN-13: 9781136663772
• Artikelnr.: 38404720

Autorenporträt

Leslie Gill

Inhaltsangabe

Preface. 1. Introduction 2. Media 3. Advertising Research 4. The Mind 5.
Attention 6. Attention Factors in Advertising 7. Apperception and Interest
8. Psychology and the Layout 9. Imagination 10. Motivation 11. Habit 12.
Feeling and Emotion 13. Intelligence 14. Sympathy and Suggestion 15.
Various Advertising Appeals 16. Remembering 17. Association 18. Volition
19. Conclusion. Bibliography. Index.