Philip Kotler

Advancing the Common Good (eBook, PDF)

Strategies for Businesses, Governments, and Nonprofits

• Format: PDF

Produktbeschreibung

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.

Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for:

Public citizens who want to help solve their community's problems

Businesses that want to contribute to the public good

Government agencies aiming to improve services and innovations

Nonprofit organizations dedicated to meeting public needs

Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 196
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. September 2019
• Englisch
• ISBN-13: 9781440872457
• Artikelnr.: 68183855

Autorenporträt

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society.

Inhaltsangabe

A Personal Note Preface Acknowledgments Part 1 1. Defining the Common Good
2. Assessing the Impact of Proposed Actions on Human Happiness and
Well-Being 3. Protecting and Enhancing Public Goods 4. Identifying Today's
Major Social Problems 5. Activists, Reformers, and Social Movements 6. Key
Tools for Advancing the Common Good Part 2 7. What Can Businesses Do to
Advance the Common Good? 8. What Can Government Do to Advance the Common
Good? 9. What Can Nonprofit Organizations and Foundations Do to Advance the
Common Good? Appendix: The United Nations Works to Define the Common Good
Notes Index