Advances in Tourism Destination Marketing (eBook, PDF)

Managing Networks
Redaktion: Kozak, Metin; Andreu, Luisa L. A; Gnoth, Juergen

• Format: PDF

Produktbeschreibung

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 10. September 2009
• Englisch
• ISBN-13: 9781135218911
• Artikelnr.: 43071932

Autorenporträt

Metin Kozak is Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Turkey. He obtained his PhD degree in Tourism from Sheffield Hallam University, UK (2000). He has widely published in the field of tourism and hospitality marketing. His main research interests focus on consumer behavior, benchmarking, destination management and marketing, Mediterranean tourism and research methods. Juergen Gnoth is an Associate Professor in the Department of Marketing at the University of Otago, New Zealand. He has published in many leading journals in tourism such as Annals of Tourism Research, Tourism Management and Journal of Tourism Research, but also in general marketing outlets such as the Journal of Advertising. He is also co-editor of a number of special issues in tourism and academic books including Progress in Tourism Marketing (Elsevier, 2006). Luisa Andreu is Associate Professor of Marketing at the University of Valencia. Her research interests include consumer behaviour, tourism marketing, service marketing and e-marketing. She has published articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others.

Inhaltsangabe

Part 1: Destination Marketing and Management 1. Research in Tourism
Marketing: An Analysis of Topics & Methodologies 2. Diversity, Devolution
and Disorder: The Management of Tourism Destinations 3. Success Factors of
Tourism Networks 4. Strategic Positioning and Performance of Tourism
Destinations Part 2: Destination Branding 5. A Movie Map Conversion Study:
A Case Study of 'Pride & Prejudice' 6. Music-Tourism Networks: A Study of
Three Festivals in Queensland 7. Destination Brand Licensing 8.
Destinations as Gadgets: Co-Creating a Sportive Identity for Voss Part 3:
Destination Networks 9. Networking Approaches for Sustainable Destination
Management 10. Tourism Destinations: A Network Analysis of the Web Space
11. Rodolfo Baggio & Magda Antonioli Corigliano Part 4: Vacation Decision
Making & Choice 12. Influence of Women's Lifestyles on Holiday Decisions
13. Access and Use of E-commerce in the Spanish Tourism Market 14. The
Formation of Destination Choice Sets: An Interpretive Approach 15. Risk
Perceptions and Risk Reduction Strategies as Determinants of Destination
Choice 16. Identification of Important Service Factors in Group Package
Tours Part 5: Consumer Experiences & Perceptions 17. Holiday Resort Visitor
Motivations and their Relationship with Satisfaction 18. Building a Tourist
Typology Based on Motivations for Visiting a Cultural City 19. Effect of
Complaint Management on Loyalty versus Probability of Ending Relationship