Sebastian Meyer

Acquisition of EasyJet plc. by British Airways plc. (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 27
• Erscheinungstermin: 13. Juni 2007
• Englisch
• ISBN-13: 9783638726337
• Artikelnr.: 50784446