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  • Format: ePub

Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.

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  • Größe: 14.68MB
Produktbeschreibung
Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.

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Autorenporträt
Dave Birss wants to demystify the worlds of creativity and innovation. These fields are sadly steeped in so much mythology and B.S. that they've led to most people entirely misunderstanding them. Dave explains how people and organisations can come up with more valuable ideas. And sometimes even helps businesses do just that.