Antonia Michele McClammy

A to Z Marketing Resource (eBook, ePUB)

• Format: ePub

Produktbeschreibung

What is marketing? By definition, it is "the process or technique of promoting, selling, and distributing a product or service." But, the art of marketing is more than just assembling product lines or writing simplified phrases. The process takes time and dedication to assemble a unique campaign for each individual company or business.

ISMM Social Media Marketing has developed an exceptional process; a marketing strategy grows out of a company's value proposition, by which the client's campaigns shine above the competition.

The best marketing campaigns are those that revolve around product solicitation. As an example, Walmart markets as a discount retailer with 'everyday low prices.' A company does not create a marketing strategy from scratch; they start with the value proposition and distill the campaign from those messages.

The basics behind 'A to Z Marketing Resource' is all about matching the customer's needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer's needs it will attract qualified prospects, along with the ability to build trust-based on compatible interests.

A good marketing campaign is based on educating the potential customer. People do not want to be sold. The best option is to communicate through your knowledge and expertise of the field you practice. When a person understands a concept clearly, it is easy for them to make an informed decision.

In the A to Z Marketing Resource guide, readers will find a step by step process to develop exceptional marketing campaigns, ones that can compete with large companies who have fully staffed departments to spearhead all product marketing. Once the key fundamentals of social media networking and website basics are learned, creating campaigns in a professional fashion is highly simplified.

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Produktdetails

• Verlag: ISMM LLC
• Seitenzahl: 302
• Erscheinungstermin: 4. September 2019
• Englisch
• ISBN-13: 9781733555197
• Artikelnr.: 57640469

Autorenporträt

Antonia McClammy is a visionary marketing consultant, speaker, trainer, and CEO for the business of Inversion Social Marketing Management (ISMM) home based in Houston, Texas. She has mastered 10 years of marketing, building strategies, and create goals for small businesses & entrepreneurs locally, nationally and globally. Antonia has managed social media and curated content for marketing in several companies, brands, small business, and nonprofits such as: Momentum Jaguar, Nationwide Insurance, FEMWORKS Communications, Trauma to Triumph Nonprofit, Urban Souls Dance Company, Meoka Pilates, Houston Institute for Culture, Newark Business Hub, The Ferrell Phelps Talk Show, Teacher Confidential, and her latest projects Forward Ever Sustainable Business Alliance, Truth, Racial Healing. Transformation Campus Center-Newark NJ, and Powerhouse Global Magazine in London UK. Her accomplishments include publishing ISMM Social Media Magazine, teaching social media and marketing classes for Business Empowerment Network, and Rutgers Business School CUEED program with the Newark Business Hub. Antonia continuously teaches social media marketing to small businesses owners, staff, entrepreneurs, non- profits. Antonia will be publishing an E-Book called A to Z of Marketing in the first quarter of 2019. Antonia has an entrepreneurial mindset, and spirit. Her experience in growing small businesses, and non-profits branding presence in media & communications, social media designing websites, and she understand precisely how important your brand presence is in the media world. Antonia continues collaborating with FEMWORKS Communications Agency based in Newark, NJ with major marketing projects such as Newark Arts Council, TedxBroadStreet, Apollo Theater, Recognize Newark, Status is Everything, Newark Small Business Summit, Newark Global Shapers, Newark Business Hub, Shop Newark Program, Forward Ever Sustainable Business Alliance, Rutgers University Newark and she's currently working with Corporate Sisterhood, and Sippingpositivtea Empowerment Tour based out of Houston, TX. Antonia understands the mindsets of marketing and social media for media & arts professionals, authors, coaches, talk shows, social initiatives, ministries, and small business marketing needs. Antonia is a graduate of the University of Phoenix majored in Small Business Development and Marketing. She's a 20 -year- resident of Houston, Texas and proud mother of one son and 3 grandchildren.