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A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.
A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.
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David Sless is the Founder and Director of the Communication Research Institute (CRI). Before leaving academia, he was Senior Lecturer in Verbal and Visual Communication at Flinders University South Australia, Visiting Professor Coventry University UK, and Adjunct Professor at the Australian National University Canberra and the University of Technology Sydney.
Ruth Shrensky is a researcher and editor at the Communication Research Institute. Until her retirement from academia, she was Lecturer in English and Communication at the University of Canberra, then Academic Skills Adviser at La Trobe University Melbourne. She was awarded a PhD with distinction for her thesis The Ontology of Communication.
Inhaltsangabe
Acknowledgements Preface Chapter 1. Introduction: What is Semiotics? Chapter 2. Semantics, Syntactics, Pragmatics, and Rules Chapter 3. Perception and Perceiving Chapter 4. Affordances Chapter 5. Projecting and Meaning Chapter 6. The Stand for Relation-Letness Chapter 7. Letness and Metaphors Interlude 1: The Journey so far Chapters 1-7 Chapter 8. The Boundary of Communication: The Reader's Position Chapter 9. Controlling Meaning Chapter 10. Controlling Meaning? Chapter 11. Authortext, Readertext Interlude 2: The Journey continues Chapters 8-11 Chapter 12. Communication Landscapes Chapter 13. The Author's Position Chapter 14. The Significance of Position Chapter 15. Letness, Chaos, and Communicating Chapter 16 Beyond Babel
Acknowledgements Preface Chapter 1. Introduction: What is Semiotics? Chapter 2. Semantics, Syntactics, Pragmatics, and Rules Chapter 3. Perception and Perceiving Chapter 4. Affordances Chapter 5. Projecting and Meaning Chapter 6. The Stand for Relation-Letness Chapter 7. Letness and Metaphors Interlude 1: The Journey so far Chapters 1-7 Chapter 8. The Boundary of Communication: The Reader's Position Chapter 9. Controlling Meaning Chapter 10. Controlling Meaning? Chapter 11. Authortext, Readertext Interlude 2: The Journey continues Chapters 8-11 Chapter 12. Communication Landscapes Chapter 13. The Author's Position Chapter 14. The Significance of Position Chapter 15. Letness, Chaos, and Communicating Chapter 16 Beyond Babel
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