Julia I. Walker

A Fundraising Guide for Nonprofit Board Members (eBook, PDF)

• Format: PDF

Produktbeschreibung

Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team. A Fundraising Guide for Nonprofit Board Members shows you how to raise more money by building board leadership and skills in fundraising. This book covers it all--the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success. * Demystifies the ask by providing a straightforward guide on how to ask for, and close, gifts * Features case studies, real life examples, and checklists in an easy to reference format * Offers sample materials for a board retreat on building the successful fundraising team * Also by Julia Ingraham Walker: Nonprofit Essentials: Jump-Starting the Stalled Fundraising Campaign Entertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 336
• Erscheinungstermin: 18. Januar 2012
• Englisch
• ISBN-13: 9781118222492
• Artikelnr.: 37359077

Autorenporträt

JULIA INGRAHAM WALKER has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.

Inhaltsangabe

Preface xiii Acknowledgments xxi About the Author xxiii 1 Board Leadership
in Fundraising 1 A Challenging Economic Environment 1 The Board's
Leadership Role in Fundraising 2 Building a Fundraising Board 8 The
Fiduciary Role of the Nonprofit Board 12 Summary 19 2 Setting the Pace with
Board Giving 21 Giving and Asking at the Board Level 21 Develop a Plan for
Board Giving 28 Prepare for Your Fundraising Role 33 Summary 42 3 Getting
Ready to Fundraise 43 Define Organizational Needs 43 Strategic Planning and
the Board 45 Fundraising for Current Operations 48 Planning for
Comprehensive Campaigns 52 Getting Organized for Fundraising 56 Training
Board Members to Fundraise 62 Summary 68 4 Building the Team 69 Who Is on
the Team? 69 How to Hire: What to Look for in a Chief Advancement Officer
78 Standards for Staffing and Cost per Dollar Raised 87 Fundraising
Consultants 89 Summary 96 5 The Annual Fund 99 Raising Money for Operations
99 Annual Fund: Setting the Goal 100 Annual Fund: The Moving Parts 103
Making the Case for the Annual Fund 110 Galas and Fundraising Events 114
Leadership Annual Fund Programs 114 Summary 128 6 Major Gifts and
Mega-Gifts 131 An Introduction to Major Gifts 131 Who Are Our Prospects?
136 Major Gift Prospects: What to Look For 139 Cultivation 144
Transformational Gifts: Giving at the Top 148 Summary 159 7 How to Ask for
and Close a Gift 161 Preparing for a Successful Call 161 The Five Elements
of the Successful Ask 165 Common Issues in Negotiating and Closing Gifts
172 Summary 182 8 Getting Ready for a Fundraising Campaign 183 An
Introduction to Fundraising Campaigns 183 Setting Realistic Goals 192
Campaign Structure: Phases, Timetables, and Gift Tables 198 Summary 208 9
Fundraising Campaigns 209 Campaign Leadership Roles 209 Board Leadership in
a Campaign 215 Campaign Volunteer Structure 218 Making the Case 226
Campaign Recognition and Pricing 229 Summary 239 10 Additional Sources of
Giving 241 Giving from Foundations 242 Corporate Philanthropy 248 Planned
Giving: Add to Your Fundraising Toolbox 251 Stewardship Programs 263
Summary 267 Appendix 269 Materials for a Board Retreat on Fundraising 269
Materials for a Board Training Exercise on Fundraising 289 Glossary of
Basic Fundraising Terms 297 Index 303